Chapter 2 Closing Case Essay - 893 Words

Google’s Closing Case Questions 1. How does Google’s mission drive strategy at the company? Google’s mission to organize the world’s information and make it universally acceptable and useful helped it develop a very useful search engine that we all use or have used on a regular basis. They run on the mantra â€Å"don’t be evil!† They came up with the saying in the hopes to always run the business with integrity. One aspect of this was the decision to not let outside companies’ interests bias where they rank. â€Å"Don’t be evil† is the cornerstone to the company’s ethics and it is the basis of every strategic decision. (Hill Jones, 2012) 2. Is Google’s stance toward Internet search in China consistent with its mission? Google’s stance†¦show more content†¦They went completely against their principles when they started self-censorship. â€Å"Don’t be evil†, in my opinion, means exactly what it says. Don’t allow humans to over-govern other humans. By staying in a country with such intense human rights issues and censorship, they are saying they agree with it. They are contributing to China’s economy which benefits their government. The revenue from China is marginal and not worth giving up integrity. If they withdrew from China, it would send them a message that freedom of information should be standardized right of all humanity. Every one of us have opinions as to what is right and what is wrong to search on the internet but no government has the right to take the freedom to search and visit any website. The only setback is taking such a useful tool from the citizens. I feel like self-censorship is a right in our own homes. Like I said before, we all have our opinions as to what is right and what is wrong. Parents probably have a long list of websites and topics that they don’t want their kids to visit or view. But censorship should be inside the home or workplace. Parents should be able to monitor their kids’ activities on the internet and keep them from certain websites. At work, employers should be able to keep employees from engaging in certain activities on the internet to keep productivity high. But a government should not have the right to censor what we view on the internet. ThereShow MoreRelatedChapter 3 41546 Words   |  7 PagesChapter 3 #2 - When is a companys competitive advantage most likely to endure over time? A companys competitive advantage is most likely to endure over time when the company has built barriers to imitation, which make it difficult for a competitor to copy the companys distinctive competencies. Another element needed is the ability to quickly react to changes in the customers needs and have a high absorptive capacity in order to identify, value, assimilate, and use new knowledge. 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